Research Project: Human Communication Beyond Words: Russian Media, Dr Anna Pleshakova

Research Project: Human Communication Beyond Words: Russian Media, Dr Anna Pleshakova

Multimodal analysis is the analysis of verbal, sound, and visual aspects of human communication. It combines the forces of cognitive linguistics, discourse, communication and computational analyses. It is a ground-breaking new area of research. It is also extremely challenging due to the complex nature of human communication and the interdisciplinary, collaborative, creative and labor-intensive approach required. This project conducts research on Russian multimodal communication within the framework of the large international ‘Red Hen Lab’ project, see and

The project outputs will include paradigms for cognitive-based analysis of Russian media text and video in a multimodal fashion, supported by a newly developed pipeline of computational tools specific to the analysis of Russian media communication. These will be of great use to researchers in the UK, and beyond, who are working on communication and on Russian language, gesture, cognition, culture and society.

The ground for this project was set through conducting a number of small research projects having resulted in research workshops: “Cognitive Linguistic Methods in Cultural Analysis: Interdisciplinary Perspective” (June 2011); “Languages, Media and Politics: Cognitive Linguistic Methods in Discourse Analysis” (September 2013), the “2015 - Slavic Cognitive Linguistics Conference” (December 2015); the KE workshop “Russian Media, Multimodal Communication, and (Critical) Discourse Analysis” (January 2016); “Red Hen Lab and Oxford Project on Multimodal Communication and Discourse Analysis: Current Project and Future Collaborations” (April 2017) as well as a number of publications.

Anna Pleshakova: list of selected publications, and work in progress:

  1. Multimodal Viewpoint Blending in Russian Media: A Right to Voice One’s Opinion (an article, to be submitted to Multimodal Communication De Gruyter Mouton)
  1. Voicing One’s Opinion: Parody in Russian Media, (a book to be submitted to the Routledge Critical Studies in Discourse series).
  1. (2018) Toward an Infrastructure for Data­driven Multimodal Communication Research.  Linguistics Vanguard: A Multimodal Journal for the Language Sciences. Volume 4, Issue 1. De Gruyter. Co-authors: Francis Steen, Cristóbal Pagán Cánovas, Anders Hougaard, Jungseock Joo, Inés Olza, Anna Pleshakova, Soumya Ray, Peter Uhrig, Javier Valenzuela, Jacek Woźny, & Mark Turner.
  2. Pleshakova, A. (2018). Cognitive Approaches: Media, Mind, and Culture. In C. Cotter and D. Perrin (eds.) The Routledge Handbook on Language and Media. London and New York: Routledge. Pp. 77-93 
  3. Pleshakova, A. (2016). Meta-parody in contemporary Russian media: viewpoint blending behind Dmitry Bykov’s 2009 poem “Infectious”. Lege Artis. Language yesterday, today, tomorrow. Vol. 1, issue 1, June 2016, pp. 202-274. De Gruyter Open. Available at
  4. Pleshakova, A. (2014), Strike, Accident, Risk, and Counterfactuality: Hidden Meanings of the Post-Soviet Russian News Discourse of the Nineties via Conceptual Blending. Language and Cognition: An Interdisciplinary Journal of Language and Cognitive Science. Vol. 6, issue 3, September 2014, pp. 301-306. Cambridge: Cambridge University Press.
  5. Pleshakova, A. (2010), Werewolves in Epaulettes, in: F. Parril, V. Tobin, M. Turner (eds.). ‘Meaning, Form, and Body’. CSLI, Stanford. 2010.
List of site pages